The Better Vision Institute (BVI) is the related educational foundation of The Vision Council. Boasting a rich history, The Better Vision Institute was originally founded in 1929 as an advocate for vision care and evolved over the years to serve various purposes related to eye health education. In 2021, The Vision Council aligned BVI programs to address the changing health and social landscape through consumer and professional education initiatives.
The Better Vision Institute (BVI) was founded in 1929 as an advocate for vision care. In 1985, the Vision Industry Council of America, the organization that eventually become known as The Vision Council, acquired the BVI and activated the organization as a medical advisory group. Comprised of representatives from the fields of ophthalmology, opticianry and optometry, the BVI provided a unique vision health perspective and advised VICA in developing educational programs and materials, ensuring that the vision messages were accurate.
In 2001, the Vision Council of America (VCA) launched “Check Yearly. See Clearly.” (CYSC), a campaign designed to educate Americans about the importance of regular vision care. In 2005, CYSC campaign became a program of BVI. The BVI board of directors provided oversight and strategic guidance.
In 2007, BVI launched The Vision Summit series, a yearly event that brought experts from all segments of the vision community together. Each year The Vision Summit focused on a different vision care theme, including children’s vision, low vision, and eye protection, among others.
In 2021, The Vision Council revitalized BVI to develop and implement consumer and professional education programs to advance vision health and the eyecare industry.
Vision Expo partners with BVI to support public relations efforts to encourage more frequent eye exams.