ABOUT US

The Better Vision Institute (BVI) is the related educational foundation of The Vision Council.  Boasting a rich history, The Better Vision Institute was originally founded in 1929 as an advocate for vision care and evolved over the years to serve various purposes related to eye health education.  In 2021, The Vision Council aligned BVI programs to address the changing health and social landscape through consumer and professional education initiatives.

HISTORY

The Better Vision Institute (BVI) was founded in 1929 as an advocate for vision care. In 1985, the Vision Industry Council of America, the organization that eventually become known as The Vision Council, acquired the BVI and activated the organization as a medical advisory group. Comprised of representatives from the fields of ophthalmology, opticianry and optometry, the BVI provided a unique vision health perspective and advised VICA in developing educational programs and materials, ensuring that the vision messages were accurate.  

In 2001, the Vision Council of America (VCA) launched “Check Yearly. See Clearly.” (CYSC), a campaign designed to educate Americans about the importance of regular vision care. In 2005, CYSC campaign became a program of BVI. The BVI board of directors provided oversight and strategic guidance.

In 2007, BVI launched The Vision Summit series, a yearly event that brought experts from all segments of the vision community together. Each year The Vision Summit focused on a different vision care theme, including children’s vision, low vision, and eye protection, among others.

In 2021, The Vision Council revitalized BVI to develop and implement consumer and professional education programs to advance vision health and the eyecare industry.

Timeline

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1929

The Better Vision Institute (BVI) is founded as an advocate of vision care.
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1985

The Vision Industry Council of America (VICA) aquired the BVI. The BVI brings together representatives from the fields of ophthalmology, opticianry and optometry and advises VICA in developing programs and materials, ensuring that the vision messages are accurate.
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1988

Vision Expo partners with BVI to support public relations efforts to encourage more frequent eye exams. 

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1999

The VICA and Optical Manufacturers Association (OMA) Board of Directors determine the best way for the supply side of the optical industry to meet the challenges of the 21st century is to join forces and combine resources. The vision of the new organization, the Vision Council of America (VCA), is to be the recognized leader in improving and expanding eye care and eyewear products and services in North America.